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Blockchain Supply Network Tests: Pepsi Sees 28% Efficiency Increase

Blockchain Supply Network Tests: PepsiCo Sees 28% Efficiency Increase

PepsiCo’s trials blockchain to bring about an outstanding 28% increase in supply network efficiency.

 

Dubbed “Project Proton” developed by Mindshare, the blockchain is currently undergoing prototype testing. The prototype has been built using the blockchain platform “Zilliqa” with a focus on smart contracts and trading transparency in the network.

 

PepsiCo is looking for ways to address current market challenges as it “expects earnings per share to decline in 2019”. The beverage giant has seen a significant increase in internal investment during 2018 focusing on marketing and advertising which could be replicated in 2019 by streamlining its supply chain.

 

The trial included the implementation of a test end to end supply network on a blockchain. This was then compared to another test network using their original technology and estimated costs.

“It is key that we stay abreast of new technologies, and continue to advance transparency, viewability, brand safety and buying efficiency. The results are encouraging, and we plan to run a few more campaigns under different conditions to verify more hypotheses and measure overall impact”.

Farida Shakhshir, Director of Consumer Engagement for Pepsi

The trial included the implementation of a test end to end supply network on a blockchain. This was then compared to another test network using their original technology and estimated costs.

“These smart contracts reconcile impressions that are delivered from multiple data sources with payments facilitated using an internal Native Alliance Token (NAT) all in near real time, resulting in major efficiency gains and complete transparency for the brand owners.”

Mindshare

The results of the trial are a stark reminder of the benefits that blockchain technology can bring to companies, with increased efficiency of the supply network “through smart contracts, versus one without”.